Leaders on the web

“This is largely a matter of empowering members through inclusion in the mission. Each person has a role and adds value. Leaders need to:
• Give members a place to meet, real and virtual
• Provide a range of communication channels, including social media
• Show by example
• Provide inspiration
• Embrace rivalry
• Fan the flames of passion
• Provide praise for taking action
• Publicly reward good behavior
• Provide tools that are easier than starting from scratch
• Be ready to let go — communities defy control”